Data Privacy Day 2025: Insights from Over 50 Industry Experts
“To protect their personal data, consumers can take several practical steps to remove their information from data broker websites and opt-out of marketing. First, they should identify where their data is held by searching major data broker sites, public records, and credit reports. Once identified, consumers can use the “Opt Out” or “Remove My Data” links provided on these websites to submit removal requests, ensuring they confirm their identity and track the progress.
Additionally, they should familiarize themselves with regulations like the California Consumer Privacy Act (CCPA), which allows them to request the deletion of their personal data and opt-out of its sale. Consumers can also use online tools and services designed to automate the opt-out process from marketing lists and data brokers.