Thinkers360 Predictions Series – 2020 Predictions for Cybersecurity
Venture capitalists will accelerate feature development via mergers and acquisitions. In recent years, VCs have funded point solution vendors for technologies like SOAR and UEBA. These are features, not stand-alone technologies, and it’s often cheaper for market leaders to buy rather than build new features. CISOs should be aware of this market reality, as buying early-stage cybersecurity from a startup carries the risk of unintentionally having a business relationship with a much larger vendor within two years, and consequently needing to either buy the larger technology solution or rip and replace after the acquisition closes.