Today's cybersecurity landscape has reached a critical inflection point. Cyber Risk programs that focus on isolated technical flaws do not adequately protect businesses against today’s complex threats. Treating cyber threats as business risks—measured by impact on revenue, regulatory exposure, and operational continuity—creates a decision framework that executives can act on. This shift moves security from a compliance checkbox to a strategic lever that influences budget allocation and risk appetite. Technical flaws such as an unpatched server or missing multi‑factor authentication are temporary conditions, not risks. They become risks only when they can cause measurable business harm, like delayed payments, fines, or brand damage.