Although there’s little question that data is well positioned as a corporate asset, most companies haven’t yet figured out how to measure and monetize its value, say experts and influencers. rnrnMost companies recognize the potential for data insights to improve customer experience, better direct marketing strategies, create new products and services, and optimize operations, among myriad compelling use cases. u201cIf you need outsiders to tell you your data is valuable, you’re living in the wrong century,u201d says Wayne Sadin, an independent advisor and former CIO/CTO/CDO. rnrnData is even more valuable during this pandemic period, when economies are volatile, markets are uncertain, and businesses face unprecedented challenges that underscore the need for intelligent insights to guide strategic decision-making. u201cThe pandemic has already accelerated many organizations’ digital transformation programs, and in many cases, data has emerged as an invaluable component of the successes of the modern-day enterprise,u201d notes Sridhar Iyengar, managing director at Zoho. u201cThose businesses which are not already leaning on data insights risk being left behind.u201drn