When a “pay restroom” 100 miles from the nearest major city accepts frictionless mobile payments, stores that force buyers to wait a minute for a chip-and-PIN transaction seem dated, and cash-only transactions are inconvenient.
Gartner estimates that 63% of all IAM products will be thrown out in the next two years as the ‘requirements have changed’ since the date of original purchase. The challenge for new and existing IAM programs is to establish and maintain a strong justification for the program’s continued existence. One retail client recognized this potential risk to their IAM program and took a novel approach to clearly illustrating the benefits of an IAM program.